Read my Book Writing Project (BWP) update 7. How I was stopped from doing something I loved - writing.
Published by Nigel - 15/10/2018
Costs: The most obvious benefit of building my own website was I didn’t need to pay for a web designer, or any monthly fees some online companies charge these days. All I needed to purchase was the website builder software, the domain name and hosting (I’ll talk about these later).Control: By creating my own business website I had full control over the content, the updates and what I wanted to do with it.
Enjoyment: When I started looking at how I wanted my website to look and the content I wanted, I found it very enjoyable, satisfying, and creative. I actually had lots of fun building it.
Lack of know-how: There is no doubt about it, you have to be willing to learn a new subject. Even with the simplest of website builders you still have to learn how it works, to be able to create your own writer’s website.However, once I learned how to use my website software it was easy. You have to decide if you want to learn a new skill or not.
Time: you will need to use your own time to learn and build your author website. That's sacrificing time away from business (loss of potential earnings), family or doing what you love – such as writing.
Brandable Domain Name: If you are just starting out as an author or writer without a business name, then consider a name that could be turned into a brand.You can turn your own name into a brand or create something else.If you're already an author (without a website) and with books written under your own, or pen name, you should probably look at getting your domain name as that name.Here's what author Jeff Goins says about branding as a writer.
Memorable Domain Name: I’ve seen some website domain names that are made up of just the initials such as www.tbic.com (made up domain). If you heard this on a radio station advert or saw it written, would you remember it?Pick a domain name that people can easily remember and not one that’s overly long.
Domain Name Ending: Choose a Top Level Domain (the part of the domain, such as .com .net, .org, etc.). There are also country specific TLD endings such as; the United Kingdom .co.uk or South Africa .co.za .For an author's website I would recommend either a .com or your country specific TLD.
Website Storage Space: Depending on how large your website is or will be will determine how much website storage space you will need.A large informational writing website with blog for example will require more website space than a simple 5 page author website.You can always start with a basic hosting package with minimum website storage and upgrade later as your website grows.
Email Accounts: How many email accounts will you need? Do you have people working for you with each requiring a separate email account? Do you want different emails to serve different purposes; ie sales, personal, admin, etc?Bandwidth: this refers to how much usage your website hosting will allow. When people use your website it uses up data (bandwidth) and some companies put a limit or cap on this.An informational website with lots of website pages will probably generate more traffic (people visiting the site) and requires more bandwidth than a smaller site.FREE Domain Name: Generally, hosting companies offer you your Domain Name for FREE for the 1st year, after which you are charged a small annual fee.
Advertisements: The FREE website builder sometimes comes with an advertisement of its own product that is displayed on your author website - it doesn’t look good and certainly not professional.
Free Domain Name: the FREE domain name is sometimes actually part of the company’s domain name that you're using the FREE service from.
1. Only use the well known directories and avoid the low quality one's.2. Create a separate email account to register with these directories and NOT your new author website email address.WHY? Some directories (particularly low quality one's) will pass on or sell your email address to third parties and you will get lots of SPAM (junk mail).